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<p>In addition to our ongoing Pension Credit communications campaign, in July we launched
a more targeted ‘Invitation to Claim’ trial. Approximately 2,500 pensioner households
across ten local authority areas in Great Britain were sent letters encouraging them
to contact DWP and make a claim. The areas were chosen to be representative of urban,
rural and coastal communities and target households were identified as most likely
to be missing out because they were claiming Housing Benefit but not Pension Credit.</p><p>
</p><p>The objectives of the trial are to learn whether using data in this way can
help accurately identify eligible households; and whether directly contacting households
in this way is an effective way of boosting Pension Credit applications.</p>
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