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<p>The Government’s vision, set out in The Best Start for Life: A Vision for the 1,001
Critical Days, is that every parent and carer has access to high quality infant feeding
services in their local area.</p><p>Through the Family Hubs and Start for Life Programme,
we are investing £50 million into infant feeding services. This is enabling participating
local authorities, including Haringey, to design and deliver a blended offer to ensure
all mothers can meet their breastfeeding goals. The investment is being used to increase
the range of advice and support available, including peer support. Local authorities
are working with the voluntary sector to deliver services.</p><p>We are also using
programme investment to increase the capacity of the National Breastfeeding Helpline,
managed by the Breastfeeding Network. In March 2024, we launched a trial of extended
helpline opening hours, so that support and advice is available at any time of the
day or night, every day of the year.</p>
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