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<p>The Equality Act 2010 prohibits firms from discriminating against consumers with
most protected characteristics, one of which is race. Insurers can only discriminate
based on a limited range of characteristics if they can provide objective, accurate,
and reliable evidence that the consumer is at a higher risk of making a claim, and
if the information they used to assess the application was used in a reasonable way.</p><p>
</p><p>Furthermore, firms are required to treat consumers fairly under the Financial
Conduct Authority’s rules. The FCA is empowered to address misconduct, and where this
has occurred it can undertake full investigations, and as a result impose financial
penalties or even order firms to cease certain activities.</p>
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