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<p>From January 2022, the department has moved away from delivering individual campaigns
for each policy product and started delivery of joined up, audience-led campaigns
under the banner of Skills for Life, which covers T Levels, Institutes of Technology,
Higher Technical Qualifications and others.</p><p> </p><p>Up to and including the
2020/21 financial year, there was a T Level specific marketing campaign with incurred
costs of £400,000 in the 2018/19 financial year, £2,667,975 in the 2019/20 financial
year and £4,109,207 in the 2020/21 financial year.</p><p> </p><p> </p><p>The Skills
for Life campaign is ongoing. The overall spend for 2023/24 was £12,085,527, as detailed
in my response to 7043 on 8 January 2024, which is available at: <a href="https://questions-statements.parliament.uk/written-questions/detail/2023-12-14/7043"
target="_blank">https://questions-statements.parliament.uk/written-questions/detail/2023-12-14/7043</a>.
For the 2021/22 financial year the overall spend was £4,092,000. In the 2022/23 financial
year overall spend was £12,400,000.</p><p><strong><br> </strong></p><p> </p>
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