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<p>On 10 January 2024, the Department announced a package of social care workforce
reforms, to help recruit and retain talent by providing new, accredited qualifications,
digital training and funded apprenticeships. These plans include the launch of the
care workforce pathway, which will provide, for the first time ever, a national career
structure for the adult social care workforce, covering the breadth and complexity
of care.</p><p>In addition, the latest phase of the Made with Care recruitment campaign
launched at the start of October 2023, and is running until the end of March 2024.
It consists of advertising appearing on catch-up television, social media, radio and
online, to highlight the amazing work that staff across the adult social care sector
do and motivating suitable candidates to apply.</p>
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