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<p>The term ‘best before’ is used to indicate to consumers that the quality of the
food may not be at its best after the date has expired. When used appropriately, and
in line with the most recent guidance from the Waste and Resources Action Programme
(WRAP), ‘best before’ helps ensure that consumers are able to make the best use of
food and reduce waste.</p><p>The Government supports the valuable work done by WRAP
in the UK to reduce food waste, which includes providing clear, thoroughly researched,
sector-specific guidance on the application of ‘use by’ and ‘best before’ dates. WRAP’s
recommendations are based on a large body of evidence and their work with food businesses,
retailers and consumers.</p><p> </p>
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