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<p>The Department provides services to around 22 million people, and has a responsibility
to communicate policy and essential information to claimants and other key audiences,
in a similar way to other government departments. Newspaper advertising contributes
to our routine communications activity that has been running alongside the rollout
of Universal Credit since 2013.</p><p> </p><p>The Universal Credit Uncovered media
partnership with the Metro is currently underway and running for a further six weeks
so we are unable to provide accurate spend to date figures for the partnership. However,
we can commit to publish final full spend on the partnership at the end of July once
all activity has concluded.</p><p> </p><p>The information used for the partnership
was sourced by DWP officials. The content features actual claimant case studies and
interviews from Jobcentre work coaches, and the advertorials have been developed in
partnership with the Metro.</p>
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