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<p><strong> </strong>Through the evidence gathered in the 2017-18 Community Life Survey
in England, indicators linked to social exclusion do not show a significant difference
between urban and rural areas. Adults living in rural areas are less likely to say
that they feel they often/always feel lonely than people living in urban areas (3%
compared with 6%). In addition, adults living in rural areas are more likely to say
they feel they belong to their immediate neighbourhood (68%) than those living in
urban areas (61%).</p><p> </p><p>The cross-government team on tackling loneliness
are working with colleagues in the Devolved Administrations to ensure our work is
complementary and to share insights and learn from one another.</p><p> </p><p>In its
response to a House of Lords’ report on the Natural Environment and Rural Communities
Act in May 2018, the government reiterated its commitment to rural proofing all policies
from the earliest stages so that they take account of the needs and circumstances
of rural areas. Defra supports this through the provision of guidance and statistical
information.</p><p>DWP undertakes analytical research through a range of trials and
proof of concept, which considers claimants in rural and urban settings. To ensure
DWP services are relevant to the needs of the individual and locality, JCP staff monitor
local developments, with a focus on overcoming barriers to gain employment. Where
there is a perceived gap, the Flexible Support Fund can be used to provide additional
financial support.</p><p> </p><p>In delivering a personalised service, claimant needs
are taken into account when arranging any attendance. Work coaches personalise the
support they provide for each claimant based on individual need and circumstance,
including the offer of home visits or postal signing where appropriate.</p><p> </p><p><em>
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