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931645
registered interest false more like this
date less than 2018-06-26more like thismore than 2018-06-26
answering body
Department for Transport more like this
answering dept id 27 more like this
answering dept short name Transport more like this
answering dept sort name Transport more like this
hansard heading London North Eastern Railway more like this
house id 2 more like this
legislature
25277
pref label House of Lords more like this
question text To ask Her Majesty's Government how much (1) has been spent to date and, (2) further has been allocated, for the rebranding of rolling stock and personnel uniforms to London North Eastern Railway from Virgin Trains East Coast. more like this
tabling member printed
Lord Palmer remove filter
uin HL8992 more like this
answer
answer
is ministerial correction false more like this
date of answer remove filter
answer text <p>The estimated cost of rebranding the existing rolling stock and issuing new uniform items to staff is approximately £550,000. The incurring of these costs are normal at the end of any franchise where the operator changes as LNER could not use the Virgin brand following the transfer of the services to LNER.</p><p> </p><p>It was also important to spend this money in order to help establish this new brand in the market and maintain customer awareness of the services on offer. Further expenditure will be incurred in the future on developing and marketing the LNER brand as the operator of the East Coast route. This will be a matter for the LNER Board and decisions will be taken by them on a commercial basis.</p> more like this
answering member printed Baroness Sugg more like this
question first answered
less than 2018-07-10T15:42:18.627Zmore like thismore than 2018-07-10T15:42:18.627Z
answering member
4584
label Biography information for Baroness Sugg more like this
tabling member
3192
label Biography information for Lord Palmer more like this