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<p>We are committed to tackling childhood obesity and supporting people to make healthy
choices.</p><p> </p><p>Strict new rules came into effect on 1 July 2017 banning the
advertising of high in fat, salt or sugar (HFSS) food or drink products in children’s
media. These restrictions apply across all non-broadcast media including in print,
cinema, online and in social media.</p><p> </p><p>In addition in August 2017 we announced
£5 million investment in a policy research unit on obesity to provide a robust evidence,
evaluation and research capability including looking at advertising and promotions.</p><p>
</p><p>Advertising is regulated by the independent Advertising Standards Authority
and underpinned by consumer protection legislation. This system is independent of
the Government. It is vital that the advertising codes reflect the best available
evidence of the effect of advertising on the public, and are periodically reviewed
to ensure they remain fit for purpose</p>
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