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<p>The <a href="https://study-uk.britishcouncil.org/" target="_blank">Study UK: Discover
You</a> (“Study UK”) campaign led by the British Council, aims to promote UK higher
education, attract the brightest and best students to choose the UK and support UK
universities in their international objectives. Study UK is a core component of the
government’s GREAT Britain campaign (“GREAT”), which showcases the very best of what
our whole nation has to offer in order to encourage the world to visit, study and
do business with the UK.</p><p> </p><p>Study UK uses digital and face to face activity
in key markets to promote the quality and distinctiveness of the UK education offer
in the highly competitive international market for globally mobile students. The campaign
also promotes the success of international alumni of British universities in their
countries and promotes other forms of UK study – for instance, by encouraging international
students to study online courses provided by UK universities.</p><p> </p><p>Activity
to encouraged overseas students to study UK courses on the online FutureLearn platform
led to over 100,000 extra enrolments by overseas students on MOOCs (“Massive Open
Online Courses”) provided by UK universities in 2016/17. Students enrolled from 124
different countries. This year, the programme has driven more than 60,000 such new
enrolments to date.</p>
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