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<p>The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR)
regulates the sending of electronic marketing messages (by phone, fax, email or text),
as well as the provision of electronic communication services to the public. The Information
Commissioner's Office independently regulate PECR and have been clear that organisations
must not send marketing emails to individuals without explicit consent. Where these
rules are not adhered to, the Commissioner is able to issue enforcement notices, as
well as fines of up to £500,000. The Data Protection Bill currently going through
the Houses of Parliament also includes tougher rules on consent and strengthens the
rights of data subjects, giving them more control over their data.</p>
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