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<p>The Government is undertaking a range of activities to increase awareness of the
available post-16 apprenticeship options among parents, teachers and pupils.</p><p>The
four-year ‘Get In Go Far’ campaign, which launched in May 2016, aims to influence
public perceptions, awareness and attitudes towards apprenticeships as a route into
a successful career. It also aims to help young people aged 14-24 get the skills they
need and encourage more young people to apply and more employers to offer apprenticeship
opportunities.</p><p>Schools have a statutory duty to provide independent careers
guidance for 12-18 year olds, including information about apprenticeships. The National
Careers Service provides independent, professional advice on careers, skills and the
labour market, including information on the benefits of apprenticeships and how to
apply for vacancies. The Careers and Enterprise Company has a lead role in transforming
the provision of careers, enterprise and employer engagement experiences for young
people to inspire them and prepare them for the world of work. Apprenticeships are
an essential part of this inspiration and preparation, which the Company are promoting
through its nationwide Enterprise Adviser Network, which now has almost 1200 Advisers
in place, and other programmes including its £5m 'Careers and Enterprise Investment
Fund’.</p><p>The Skills Funding Agency (SFA) engages with schools to promote apprenticeships,
including through the ‘Apprenticeship Support and Knowledge for Schools project’;
‘Apprenticeship Champions’ in schools across England, and the ‘Amazing Apprenticeships’
schools’ resources portal. The SFA Young Apprenticeship Ambassador Networks and Employer
Ambassadors raise awareness of apprenticeships, partnering with UCAS to test the early
advertising of higher and degree vacancies to Year 13 students applying for university.</p><p>
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