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<p>The British House in Rio de Janeiro, Brazil during the 2016 Olympics and Paralympics
was a unique partnership between the British Olympic Association, the British Paralympic
Association, the Mayor of London and the UK Government’s GREAT Britain campaign. The
total budget for British House during the Olympics was £3.8m and for the Paralympics
£1.2m with each partner contributing financially towards the cost of delivery. Sponsorship,
gifted mainly through value-in-kind with a wide range of companies also contributed
to reducing certain budget items. Project costs are currently being finalised and
details of expenditure will be published on <a href="http://www.gov.uk/" target="_blank">www.gov.uk</a>
in accordance with government commitments on transparency in procurement.</p><p>British
House was a unique platform which showcased the best of London and the UK from its
culture, sporting prowess, business expertise and investment opportunities to an international
audience at the world’s biggest sporting event, building on the success of London
2012. All partners involved in British House worked together to provide a home away
from home for Team GB and ParaGB athletes, their friends and families to celebrate
their sporting performance. Over time, we expect British House to contribute to the
GREAT Britain campaign by not only enhancing the perception of the UK but by increasing
levels of trade, investment, tourism and international students to the UK.</p><p>Each
partner is currently evaluating their own contribution to British House. The Department
for International Trade is analysing feedback that was collected from guests when
the House was open and post-event and will make available its report publicly.</p>
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