| answer text |
<p>Public Health England has developed a campaign to raise awareness of the symptom
of breathlessness which ran as a local pilot in Oldham and Rochdale from 24 February
– 23 March 2014 and as a regional pilot in the East of England 2 February – 1 March
2015.</p><p> </p><p> </p><p> </p><p>The Breathlessness campaign aims to encourage
those with inappropriate breathlessness (breathlessness that is disproportionate to
the level of activity undertaken i.e. at rest or on minimal exertion) to go and see
their general practitioner (GP). It is primarily aimed at earlier diagnosis of heart
and lung disease, including chronic obstructive pulmonary disease, with scope to reduce
premature mortality and to improve the quality of life of those living with these
conditions. The key message of the campaign is “If you get out of breath doing things
that you used to be able to do, see your GP. Getting out of breath could be a sign
of heart or lung disease. Finding it early makes it more treatable, so don’t ignore
it, tell your doctor”.</p><p> </p><p> </p><p> </p><p>Evaluation of the regional pilot
is still underway, although early findings from follow-up in-depth interviews with
a sample of local GPs and pharmacists and pre and post awareness tracking research
among the public, are positive.</p><p> </p><p> </p><p> </p><p><strong> </strong></p><p>
</p>
|
|
