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<p><del class="ministerial">Public Health England has developed a campaign to raise
awareness of the symptom of breathlessness which ran as a local pilot in Oldham and
Rochdale from 24 February – 23 March 2014 and as a regional pilot in the East of England
2 February – 1 March 2015.</del></p><p> </p><p> </p><p> </p><p><del class="ministerial">The
Breathlessness campaign aims to encourage those with inappropriate breathlessness
(breathlessness that is disproportionate to the level of activity undertaken i.e.
at rest or on minimal exertion) to go and see their general practitioner (GP). It
is primarily aimed at earlier diagnosis of heart and lung disease, including chronic
obstructive pulmonary disease, with scope to reduce premature mortality and to improve
the quality of life of those living with these conditions. The key message of the
campaign is “If you get out of breath doing things that you used to be able to do,
see your GP. Getting out of breath could be a sign of heart or lung disease. Finding
it early makes it more treatable, so don’t ignore it, tell your doctor”.</del></p><p>
</p><p> </p><p> </p><p><del class="ministerial">Evaluation of the regional pilot is
still underway, although early findings from follow-up in-depth interviews with a
sample of local GPs and pharmacists and pre and post awareness tracking research among
the public, are positive.</del></p><p> </p><p> </p><p><ins class="ministerial"> <p>
</p><p><ins class="ministerial">The Emergency Care Improvement Programme (ECIP) is
a clinically led programme that will offer practical help and support to the 27 urgent
and emergency care systems across England that are under the most pressure. </ins></p><p>
</p><p><ins class="ministerial"> </ins></p><p> </p><p><ins class="ministerial">The
progress of trusts taking part in ECIP will be measured by monitoring improvements
in their accident and emergency (A&E) four hour waiting time standard, along with
patient outcome and experience indicators. The urgent and emergency care systems taking
part in this programme were selected based on performance against the A&E four
hour standard in 2014/15 and Q1 of 2015/16 alongside discussions with regional teams
from NHS England, Monitor and the Trust Development Authority.</ins></p><p><ins class="ministerial">
</ins></p></ins></p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p>
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