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<p>The Prime Minister’s Trade Envoys support ministers in showcasing the UK’s world
class expertise in priority business sectors and promote the UK as the destination
of choice for inward investment.</p><p> </p><p>Trade Envoys undertake the role on
a voluntary basis and act as powerful advocates of UK businesses including a wide
range of activity, such as: addressing market seminars and business to business groups;
hosting receptions for inward missions; leading UK businesses to market; and facilitating
introductions with key decision makers.</p><p> </p><p>Trade Envoys add value to the
efforts of HMG in their respective markets, through the soft power influence they
bring in developing relationships with key influencers and feedback from businesses
has been very positive. Trade Envoys are one part of the Department for International
Trade’s support for British businesses seeking to export and win contracts overseas
and we do not separate out the impact of Trade Envoys from our broader measures as
part of the Export Strategy.</p>
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