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<p>The Government is committed to supporting the domestic tourism market, including
the city of London, by working towards the objectives set out in the Tourism Recovery
Plan (TRP).</p><p>London was a featured city in VisitBritain’s international marketing
campaign Welcome to Another Side of Britain. The GREAT-funded campaign ran in the
USA and Europe and was designed to encourage the return of international visitors.</p><p>VisitEngland
also ran the Escape the Everyday DMO Recovery Marketing Fund. Visit Greenwich was
one of the successful DMOs.</p><p>In September, VisitBritain hosted Destination Britain
North America, a 3-day trade fair in Washington DC, connecting British suppliers with
tourism product buyers and media from the US and Canada. 15 London-based suppliers
attended. Major events continue to be an important driver of tourism to London and
the government will continue to work with stakeholders in the industry to attract
important events to venues across the UK.</p><p> </p>
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