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<p>We make regular use of national and local media to increase public awareness of
the contribution our Reserves make to Defence through both general marketing and highlighting
Reserves activity. Recently, for example, we have publicised the support given by
Reservists in the operation to counter the Ebola outbreak in West Africa. This helps
to increase recognition of the contribution that Reservists make and to demonstrate
to potential recruits the range of challenges and opportunities within the Reserves.</p><p>The
Army Reserve's updated 'More Than Meets the Eye' campaign starts on 16 January 2015
with a PR launch at Waterloo Station, whilst the Royal Air Force has also developed
a Reserves-specific advert.</p><p>Local units also play an important role in promoting
Reserve service. For example, in your constituency, Work Place Recruiting Events were
run by local Army and RAF personnel at the Department of Environment, Food & Rural
Affairs in Malton in October and November 2014.</p>
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