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<p>The Army recruits through a diverse and wide range of methods and is taking a number
of steps to improve its recruitment processes.</p><p>Applications to the Army are
received through the Army Website, and as of September 2016 the online application
process has been enhanced by the launch of the "Quick App" making the application
process faster and more user friendly. During the last 12 months there has also been
an increased spend on marketing, including on the 'This is Belonging' campaign which
is active on television, radio, cinema and a variety of social media outlets. In addition,
the Army advertises for specialist staff through online job advertising boards.</p><p>These
developments are showing signs of progress, over 8,000 people joined the Regular Army
last financial year and since April 2017 application levels are over 20% higher than
the same period last year.</p><p>This is all supported by extensive Army regional
engagement to promote awareness across society of the role of the Army and the career
opportunities that it presents. The Army is Britain's biggest provider of apprenticeships,
offering not just a job, but a career with ongoing training and qualifications.</p><p>The
Armed Forces also seek to attract recruits from across the UK, and continue to work
hard at recruiting a diverse work force. The Army has made addressing issues of equality,
diversity and inclusivity a priority in order to ensure that it is a modern employer
which is capable of recruiting talent from all elements of society. The lifting of
the exclusion for women serving in Ground Close Combat roles highlights the commitment
to offering maximum opportunity for all.</p>
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