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<p>Half of the food that the UK population consumes is home-grown, once we take account
of food production that is exported, and is renowned for its quality and high standards
of food safety, traceability, animal welfare and sustainability. We will always champion
our farmers and producers; supporting them to grow more of our great British food,
and to provide a reliable and sustainable food supply to the British public.</p><p>The
Government is aware that coronavirus represents a very significant challenge, affecting
daily life and farming businesses up and down the country. We are supporting British
farmers and the UK food and drink industry through this crisis and beyond.</p><p>
</p><p>We are working closely with the sector as they develop consumer-facing marketing
campaigns. Specifically, the Agriculture and Horticulture Development Board (AHDB)
and Dairy UK are launching a £1 million campaign, supported financially by Defra and
devolved government partners, to encourage consumers to reconnect with milk.</p><p>
</p><p>Separately, Quality Meat Scotland, AHDB and Meat Promotion Wales have launched
a £1.2 million ‘Make It beef’ campaign, aimed at showing consumers how they can recreate
easy to cook restaurant-style meals with high-quality cuts, like steak.</p><p> </p><p>We
will continue to engage with and support similar initiatives that highlight the qualities
of British meat, dairy, and vegetable products.</p>
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