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<p>The total spend since April 2010 by the Department in total is:<br>a) Advertising
placed on social media websites: £460,389<br>b) Other promotional activities on social
media: £20,000<br>c) Social media consultants: £0<br>d) Other activity related to
social media: £31,064<br>The following table outlines spend by the Department on social
media advertising and promotional activity over the past five financial years.<br>To
note:<br>• Spend includes net media costs, excluding production and related fees,
and VAT.<br>• Costs for 2014/15 shows campaign spend to date. <br>• There was no spend
in the 2010-11 Financial Year due to a Government-wide freeze on marketing and advertising
spend.<br>• Costs regarding ‘other activity related to social media’ include the cost
to measure online conversation (‘buzz monitoring’) on social media channels as a way
to evaluate campaign effectiveness.</p><p> </p><p> </p><p> </p>
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