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<p>Britain is fast becoming a digital-first nation. Roughly 96% of the UK households
now have internet access with 66% of the population in the UK using social media.</p><p>With
this monumental shift in media consumption habits, it is essential for a responsible
government to pivot its communications strategy to be more digital-first, to inform
and engage the general public on important policies.</p><p>Government communication
runs across all channels including TV and radio advertising, out of home, digital
and social media, print, direct channels such as letters, SMS and webinars, virtual
and in-person activity, where needed and in full compliance with social distancing
restrictions.</p><p>The DCMS News and Communications team leads on managing the department’s
social media content as part of its day to day work, which includes a digital team
of six that leads on creative content production across all of our corporate channels
including online (for social media) and also offline, out of home and internal comms
channels. This grew from a team of five people during 2018 to 2019. There are also
two members of staff within Private Office who support on digital comms, as part of
their wider roles.</p><p> </p>
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