| answer text |
<p>The cost of advertising connected with brand awareness and the launch of London
North Eastern Railway (LNER) was approximately £936,000, which includes print, radio
and digital marketing. This activity was critical to ensure that customers were aware
that the change from Virgin Trains East Coast to LNER would not involve any disruption
to services and that the change did not lead to any loss of revenue. This level of
marketing spend is comparable with that of other normal intercity train operators.</p>
|
 |
