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<p>The Department of Health and Social Care, including Public Health England (PHE),
is fully engaged in discussions with the Department for Environment, Food and Rural
Affairs on the development of the Government’s Clean Air Strategy at ministerial and
official level. Communication of the best information and advice on air pollution
to protect vulnerable groups, including children, will be an important part of the
implementation of the Government’s Clean Air Strategy.</p><p> </p><p>The Department,
NHS England and PHE’s Health and Wellbeing Alliance are undertaking a feasibility
study on behavioural insights, which aims to improve understanding of how people,
particularly vulnerable populations, best receive communications during localised
events of elevated air pollution. This includes children, parents and schools. Results
are expected later this year. Currently, PHE disseminates Department for Environment,
Food and Rural Affairs United Kingdom Air Information Resource’s tweets issued during
significant high air pollution episodes through PHE’s social media account.</p>
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