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<p>The Department is working with Public Health England, NHS England and NHS Improvement
and key stakeholders to encourage uptake of the COVID-19 vaccine among black, Asian
and minority ethnic communities. The Department is also working with community press,
TV and radio stations to deliver information on vaccination in over a dozen languages.</p><p>
</p><p>Activity is also focusing on working with trusted voices such as healthcare
personnel, faith leaders, community influencers and community organisations for priority
multicultural audiences, with a particular focus on Muslim, Polish, black African
and Caribbean and Jewish communities. The Department is building on pre-existing relationships
and established channels as well as reaching out to more influencers through virtual
sessions.</p>
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