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<p>His Majesty’s Government recognises that, while millions of people gamble online
without experiencing problems, for some it becomes an addiction with serious consequences.
It is particularly important to take steps to protect young people from risks associated
with problem online gambling.</p><p>There are robust rules in place to ensure that
gambling advertising is socially responsible and cannot be targeted at or strongly
appeal to children. Gambling advertising is covered by the UK Advertising Codes which
are regulated by the Advertising Standards Authority, and there are also specific
Gambling Commission licence conditions which regulate how gambling operators advertise.
The UK Advertising Codes were further strengthened last year with new protections
for children and vulnerable adults.</p><p>Earlier this year, we published the white
paper on gambling which outlined a comprehensive package of reforms to make gambling
safer. This included measures to tackle the most aggressive and harmful advertising
practices by preventing bonuses being constructed and targeted in harmful ways, giving
customers more control over the marketing they receive, and introducing messaging
on the risks associated with gambling. The Commission has already consulted on improving
marketing consents, and we are working closely with them and others to bring the changes
into force as quickly as possible.</p>
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