| answer text |
<p>As set out in answer to questions 73904 and 73907, gambling advertising and sponsorship,
including around football, must be socially responsible and must not be targeted at
children. The Government assessed the evidence on advertising in its Review of Gaming
Machines and Social Responsibility Measures, the full response to which can be found
at: <a href="https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures"
target="_blank">https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures</a>.</p><p><strong>
</strong></p><p>Since then, in March this year, the charity GambleAware has published
the final report of a major piece of research into the effect of gambling marketing
and advertising on children, young people and vulnerable people. That study found
that exposure to advertising was associated with an openness to gamble in the future
amongst children and young people aged 11-24 who did not currently gamble. It also
found that there were other factors that correlated more closely with current gambling
behaviour amongst those groups, including peer and parental gambling. It did not suggest
a causal link between exposure to gambling advertising and problem gambling in later
life.</p><p><strong> </strong></p><p>Operators are required both by law and by the
conditions of their licence from the Gambling Commission to prevent underage gambling.
In May 2019 the Gambling Commission introduced new rules that require online gambling
businesses to verify the age of customers before they can deposit money, gamble, or
access play-for-free versions of gambling games. The Gambling Commission provides
support to licensing authorities, local police and trading standards who undertake
test purchasing to monitor compliance with minimum age rules in the land based sector,
and is working with local authorities and the hospitality sector to improve the enforcement
of legal age requirements on the use of gaming machines in pubs.</p><p><strong><p><p></strong></p>
|
|
