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<p>We have recently published the <a href="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fpublications%2Ftackling-violence-against-women-and-girls-strategy&data=04%7C01%7CHelen.Fielder2%40homeoffice.gov.uk%7C11357129b42e414d951b08d962f6cbe9%7Cf24d93ecb2914192a08af182245945c2%7C0%7C0%7C637649634381120586%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=rIoilVk7SXbVF6ccv0ecocU9vR%2Bdaj%2BgROOPi5WpA9c%3D&reserved=0"
target="_blank">Tackling Violence Against Women and Girls Strategy</a> to help ensure
that women and girls are safe everywhere - at home, online and on the streets. The
new strategy commits this government to using communications to create behaviour change
that targets and challenge perpetrators, educates young people about healthy relationships
and consent, and ensures victims can recognise abuse and non-contact sexual offending.
The Strategy was informed by an unprecedented 180,000 responses from the general public
and stakeholders as part of our Call for Evidence.</p><p>The campaign follows the
swift action at the beginning of the pandemic last year where the Government launched
the #YouAreNotAlone campaign. The campaign raised awareness of domestic abuse and
the support available to those suffering from it, signposting those seeking support
to the gov.uk domestic abuse support page <a href="https://www.gov.uk/guidance/domestic-abuse-how-to-get-help"
target="_blank">Domestic abuse: how to get help - GOV.UK (www.gov.uk)</a> where they
can access support services, including Refuge’s National Domestic Abuse Helpline.
The campaign reached millions of people through digital advertising, and specialist
community engagement activity with campaign materials translated into 16 languages.</p><p>We
also launched and promoted the ‘Ask for ANI’ codeword scheme which provides a simple
and discreet way for domestic abuse victims to signal that they need immediate help
using a codeword in participating pharmacies. Almost half of all pharmacies across
the UK, including Boots, are now participating in the scheme, following the launch
in January 2021.</p>
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