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<p>Gatwick is a private commercial entity, therefore the airport is responsible for
providing or improving tourist facilities and information within its site.</p><p>
</p><p>As part of the promotional activity of VisitBritain, research shows that visitors
planning on coming to the UK more often than not begin planning their activities 3
to 6 months ahead of their travel time. Therefore most of VisitBritain’s marketing
activity is targeted at reaching potential visitors at this stage in their preparations.</p><p>
</p><p>VisitBritain have developed a strong relationship with Gatwick airport and
are working together to determine potential promotional opportunities for the future.</p><p>
</p><p>VisitBritain also work with airports across the country to promote them to
international visitors as a gateway for regions outside of London, such as the Discover
England Fund project: Manchester As An International Gateway. They have also used
imagery from the GREAT campaign to promote areas of the UK to incoming travellers
in Heathrow airport.</p>
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