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1167519

registered interest
date	30/10/2019
answering body	Department for Work and Pensions
answering dept id	29
answering dept short name	Work and Pensions
answering dept sort name	Work and Pensions
hansard heading	Department for Work and Pensions: Metro Newspaper
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 17 October 2019 to Question 316, whether the graphics used in the six-week long advertising campaign entitled, Universal Credit Uncovered, in The Metro were designed by (a) staff in her Department or (b) Associated Newspapers.
tabling member constituency	High Peak
tabling member printed	Ruth George
uin	7798
answer	answer is ministerial correction date of answer 04/11/2019 answer text <p>The information used in the ‘Universal Credit Uncovered’ Metro campaign was sourced by Departmental officials. The campaign graphics were designed by Metro’s in-house design team as part of the Department’s media partnership with them.</p><p> </p><p>We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime.</p><p> </p><p>The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement.</p> answering member constituency Colchester answering member printed Will Quince question first answered 04/11/2019 17:20:19 answering member 4423 label Biography information for Will Quince
tabling member	4662 label Biography information for Ruth George

1148850

registered interest
date	14/10/2019
answering body	Department for Work and Pensions
answering dept id	29
answering dept short name	Work and Pensions
answering dept sort name	Work and Pensions
hansard heading	Department for Work and Pensions: Metro Newspaper
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Work and Pensions, with reference to the letter of 31 July 2019 from the Minister for Family Support, Housing and Child Maintenance placed in the Library disclosing the cost of the Department’s partnership with Associated Newspapers, if she will provide (a) costs of the advertising consultancy and (b) all other costs incurred in the Universal Credit Uncovered advertising campaign which ran in May and June 2019 in The Metro and online.
tabling member constituency	High Peak
tabling member printed	Ruth George
uin	316
answer	answer is ministerial correction date of answer 17/10/2019 answer text <p>We are the biggest Government Department with a day to day operation on which around 22 million citizens depend. The Department has a responsibility to communicate policy and essential information to claimants and other key audiences.</p><p> </p><p>The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement.</p><p> </p><p>We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime.</p><p> </p><p>The letter of 31 July 2019 placed in the House of Commons Library disclosed the full cost of the Department’s partnership with Associated Newspapers. There were no advertising agencies, consultancy or additional costs associated with the campaign and detailed planning was taken forward by Departmental officials.</p><p> </p><p>We have already shared a copy of the memo of 2 May 2019 from the Director General of Universal Credit and Director of Communications to DWP staff with the Work and Pensions Select Committee but can also commit to placing a copy in the House of Commons Library.</p> answering member constituency Colchester answering member printed Will Quince grouped question UIN 322 323 question first answered 17/10/2019 13:34:22 answering member 4423 label Biography information for Will Quince
tabling member	4662 label Biography information for Ruth George