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<p>As for all NHS England campaigns, the adequacy of the funding for the ‘NHS Help
Us Help You Winter Pressures’ campaign is measured by the effectiveness of the campaign
in achieving it objectives, which are set.</p><p>The independent evaluation research
showed that the 2018/19 ‘NHS Help Us Help You Winter Pressures’ campaign successfully
achieved 15 of the 18 objectives set before the activity started. The ‘NHS Help Us
Help You Winter Pressures’ campaign budget for 2019/20 has been reduced by 7.5% when
compared to the budget for 2018/19. However, NHS England expects to deliver similar
levels of effectiveness.</p><p> </p><p> </p><p><strong> </strong></p>
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