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<p>The total spend since January 2016 by the Department on social media is:</p><p>
</p><table><tbody><tr><td><p><strong>Month</strong></p></td><td><p><strong>Total</strong></p></td></tr><tr><td><p>Jan-16</p></td><td><p>9,226</p></td></tr><tr><td><p>Feb-16</p></td><td><p>2,994</p></td></tr><tr><td><p>Mar-16</p></td><td><p>56,438</p></td></tr><tr><td><p>Apr-16</p></td><td><p>6,888</p></td></tr><tr><td><p>May-16</p></td><td><p>34,431</p></td></tr><tr><td><p>Jun-16</p></td><td><p>0</p></td></tr><tr><td><p>Jul-16</p></td><td><p>0</p></td></tr><tr><td><p>Aug-16</p></td><td><p>0</p></td></tr><tr><td><p>Sep-16</p></td><td><p>0</p></td></tr><tr><td><p>Oct-16</p></td><td><p>18,569</p></td></tr><tr><td><p>Nov-16</p></td><td><p>32,730</p></td></tr><tr><td><p>Dec-16</p></td><td><p>21,376</p></td></tr><tr><td><p>Jan-17</p></td><td><p>34,071</p></td></tr><tr><td><p>Feb-17</p></td><td><p>128,108</p></td></tr><tr><td><p>Mar-17</p></td><td><p>107,663</p></td></tr><tr><td><p>Apr-17</p></td><td><p>79,289</p></td></tr><tr><td><p>May-17</p></td><td><p>5,568</p></td></tr><tr><td><p>Jun-17</p></td><td><p>64,732</p></td></tr><tr><td><p>
</p></td><td><p> </p></td></tr><tr><td><p><strong>Total</strong></p></td><td><p><strong>602,083</strong></p></td></tr></tbody></table><p>
</p><p>To note:</p><ul><li>Spend includes net media costs and related fees; it excludes
production and related fees, and VAT</li></ul><p> </p><p>Government advertising supports
the Government’s priorities and helps deliver its programmes, from recruiting enough
teachers to encouraging citizens to register to vote. The media in which we place
government advertising are selected for their ability to most effectively reach our
target audience.</p><p> </p><p>Government advertising is purchased by our media buying
partner, Carat. Carat has held the contract for UK Government media buying since January
2015.</p>
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