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<p>Digital advertising is a cost-effective way for the government to recruit nurses,
promote blood donations, find out about pensions and all the other important information
the public needs to be aware of.</p><p>The Department for the Environment, Food and
Rural Affairs has spent £14,955.67 on Facebook and £63,865.00 on Instagram promoted
activity since 2014.</p><p>The figures set out in the table below do not include any
recruitment promotion as there is no record held centrally. If we were to provide
this data, it would involve working with 24 recruitment leads across Defra, therefore
could only be obtained at disproportionate cost. However, the table does include the
following promotions:</p><ul><li><p>Summer of Great British Food (2016)</p></li><li><p>Great
British Food (2017)</p></li><li><p>25 Year Environment Plan & Future Farming consultation
(2018)</p></li></ul><p>The majority of the communications advertising spend was on
promoting British food through the Department’s Food is GREAT Instagram channel.</p><table><tbody><tr><td><p><strong>Year</strong></p></td><td><p><strong>Facebook</strong></p></td><td><p><strong>Instagram</strong></p></td></tr><tr><td><p>2014</p></td><td><p>£0</p></td><td><p>£0</p></td></tr><tr><td><p>2015</p></td><td><p>£0</p></td><td><p>£0</p></td></tr><tr><td><p>2016</p></td><td><p>£0</p></td><td><p>£8000.00</p></td></tr><tr><td><p>2017</p></td><td><p>£0</p></td><td><p>£43,685.00</p></td></tr><tr><td><p>2018</p></td><td><p>£14,955.67</p></td><td><p>£12,000</p></td></tr><tr><td><p><strong>Total</strong></p></td><td><p><strong>£14,955.67</strong></p></td><td><p><strong>£63,685.00</strong></p></td></tr></tbody></table>
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