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min answer › date of answer	2018-01-15
answer › answer text	%3Cp%3EThe new %27Your Army 19%27 recruiting campaign was developed by an expert advertising agency contracted by Capita. It was based upon detailed market research and lessons learned from previous campaigns. The campaign was closely developed with and approved by the Army. I then endorsed the campaign last year.%3C%2Fp%3E
min date	2018-04-18
answer › answering member printed	Mark Lancaster

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registered interest

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answering body

answering dept id

answering dept short name

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house id

legislature


pref label

question text

tabling member constituency

tabling member printed

uin

answer

is ministerial correction

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answer text

answering member constituency

answering member printed

question first answered

answering member


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1035316

registered interest

date

04/01/2019

answering body

Ministry of Defence

answering dept id

answering dept short name

Defence

answering dept sort name

Defence

hansard heading

Army: Recruitment

house id

legislature

25259

pref label	House of Commons

question text

To ask the Secretary of State for Defence, whether the Your Army Needs You British Army recruitment campaign was signed off by Ministers of his Department.

tabling member constituency

Leeds North West

tabling member printed

Alex Sobel

uin

205412

answer

is ministerial correction

date of answer

14/01/2019

answer text

<p>The new 'Your Army 19' recruiting campaign was developed by an expert advertising agency contracted by Capita. It was based upon detailed market research and lessons learned from previous campaigns. The campaign was closely developed with and approved by the Army. I then endorsed the campaign last year.</p>

answering member constituency

Milton Keynes North

answering member printed

Mark Lancaster

question first answered

14/01/2019 17:02:18

answering member

1544

label	Biography information for Lord Lancaster of Kimbolton

tabling member

4658

label	Biography information for Alex Sobel