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<p>Public Health England is planning to spend £1,300,000 on a flu vaccination campaign
to encourage eligible members of the public and health and social care workers to
take up the free vaccine ahead of the winter season. The spend includes expenditure
for advertising on television, radio, national and regional press, outdoor, digital,
and printing, excluding VAT. Figures provided are provisional and need to be reconciled
following the campaign’s conclusion in November.</p><p>Flu marketing resources can
be viewed at following link:</p><p><a href="https://campaignresources.phe.gov.uk/resources/campaigns/34-stay-well-this-winter-/resources"
target="_blank">https://campaignresources.phe.gov.uk/resources/campaigns/34-stay-well-this-winter-/resources</a></p>
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