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<p>DCMS is considering how online advertising is regulated in the UK through our Online
Advertising Programme (OAP). This work will look at the extent to which the current
regulatory regime is equipped to tackle the challenges posed by the rapid technological
developments seen in online advertising.</p><p>Our aim is to foster fair, accountable
and ethical online advertising that works for citizens, businesses and society as
a whole.</p><p>This work will complement other reviews in this area, including work
by the CMA, the Information Commissioner’s Office and the Centre for Data Ethics and
Innovation.</p><p> </p>
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