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<p> </p><p>DCMS is responsible for the policy that supports the growth of domestic
and international tourism, working in partnership with other Government Departments
and our Arms-Length Bodies, VisitBritain and VisitEngland. Between 2011 and 2015,
Government is investing more than £105m in tourism through the GREAT and other international
campaigns. Investment to date is showing positive results. 2013 was a record year
for inbound tourism with 32.9 million international visits being made which generated
a record £21 billion into the UK in 2013.</p><p>In terms of Berkshire specifically,
VisitBritain's public-facing website includes a range of tourism information relating
to Windsor which is available via the following link: <a href="http://www.visitbritain.com/en/Destinations-and-Maps/History-and-heritage/Windsor.htm"
target="_blank">http://www.visitbritain.com/en/Destinations-and-Maps/History-and-heritage/Windsor.htm</a>.
VisitBritain's ‘Heritage is GREAT' advertising campaign also prominently featured
Highclere Castle, which is the setting for Downton Abbey.</p><p>The South East region
will benefit from a number of thematic campaigns currently being run by VisitEngland
which can be found at <a href="http://www.visitengland.com/" target="_blank">http://www.visitengland.com/</a>.
It will also benefit from VisitEngland's Holidays at Home are GREAT campaign, which
has been broadcast on mainstream terrestrial channels since 1 April, while those areas
in the South East region affected by the recent floods are also benefitting from both
VisitEngland's ‘Spot on England' marketing campaign and business support events.</p>
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