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<p>The estimated amount spent on advertising campaigns aimed at teacher recruitment
in each of the last five years is:</p><br /><table><tbody><tr><td><p><br></p></td><td><p><strong>2010-11</strong></p></td><td><p><strong>2011-12</strong></p></td><td><p><strong>2012-13</strong></p></td><td><p><strong>2013-14</strong></p></td><td><p><strong>2014-15</strong></p></td></tr><tr><td><p>Total
spend</p></td><td><p>£4,210,000</p></td><td><p>£4,630,000</p></td><td><p>£6,020,000</p></td><td><p>£1,800,000</p></td><td><p>£4,770,000</p></td></tr></tbody></table><br
/><p>These estimates include advertising campaign costs, such as production and purchased
media space in TV, newspapers, online and social media.</p>
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