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<p>In the second chapter of the Government's Childhood Obesity Plan, published in
June, we committed to consult by the end of 2018 on introducing a 9pm watershed on
TV advertising of HFSS products and similar protection for children viewing adverts
online - with the aim of limiting children’s exposure to HFSS advertising, and incentivising
sugar and calorie reduction.</p><p> </p><p>Alcohol advertising is not in scope for
this work because the consultation is focused on products that children consume.</p><p>
</p><p>As with HFSS advertising, alcohol advertising in the UK is regulated by the
Advertising Standards Authority (ASA), the industry’s independent regulator, who enforce
the Advertising Codes through a system of self-regulation and co-regulation with Ofcom.
The Codes apply to all media, including broadcast and online, and set standards for
accuracy and honesty to which advertisers are expected to adhere, including specific
conditions on advertising to children, causing offence and social responsibility.</p><p>
</p><p>The Codes recognise the social imperative of ensuring alcohol advertising is
responsible. They are regularly reviewed and updated by the industry to ensure they
remain effective, and proposed changes to the Codes are routinely subject to public
consultation. The Codes currently state that alcohol advertising must not be targeted
at people under 18 and “should not imply, condone or encourage immoderate, irresponsible
or anti-social drinking.</p>
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