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<p>The Alcohol Leadership Board meets every three months. Public Health England (PHE)
did not consult with its Alcohol Leadership Board before beginning a partnership with
Drinkaware because the timing of the campaign was such that the Alcohol Leadership
Board was informed at the first opportunity once there was certainty about the collaboration.</p><p>
</p><p>A copy of the terms of reference for the PHE Alcohol Leadership Board is attached.</p><p>
</p><p>PHE will be commissioning an independent evaluation of the ‘Drink Free Days’
campaign, which will include an assessment of the impact on PHE’s reputation. The
evaluation and subsequent peer review of the Drink Free Days campaign will be complete
by May 2019. Initial indications are that the campaign has been well received by the
public.</p>
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