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<p>For the 2018/19 financial year, HM Treasury provided EU Exit funding allocation
of £395 million to Home Office. £170 million was been reserved for the development
and delivery of the EU Settlement Scheme. Allocation for the requested areas are as
follows (these figures are still being audited and may change by the time that they
are published):</p><p><br>Caseworkers and staff: £59m</p><p><br>Application system:
£63m</p><p><br>The EU Settlement Scheme marketing campaign led by the Home Office
did not include advertising in foreign newspapers. However, the Immigration Minister
was interviewed by key diaspora media both in broadcast and print for the highest
populated EU countries in the UK. The Home Office launched a £3.75m UK wide marketing
campaign to encourage EU citizens to apply when the EU Settlement Scheme went live.
The campaign ran on radio, catch up tv, online, print with the cost breakdown below.
Advertising also ran on outdoor billboards.</p><p><br>a. Radio and digital audio:
£410,000<br>b. Catch up tv: £1,000,000<br>c. Online (digital and social): £410,000<br>d.
Print: £180,000</p><p><br>Data for 2019/20 financial year expenditure is unavailable
as the new financial year has just begun.</p>
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