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<p>This Government is committed to supporting home ownership, and giving a helping
hand to social tenants to move up the housing ladder. But our reinvigorated Right
to Buy can only be exercised by eligible tenants if they know about it. It is also
important that social tenants have sufficient information about their rights to make
an informed decision, and to ensure that home ownership is the right choice for them
in light of their financial circumstances.</p><p>Precise figures on spending in London
cannot be disaggregated from the national Right to Buy campaign. We can identify £378,393
of spending in 2012-13 and £68,500 in 2013-14; there was no London-specific spending
in 2010-11 or 2011-12. Figures for 2014-15 are not yet available.</p><p>I appreciate
that the Labour Party in London has effectively called for the Right to Buy to be
abolished, and will oppose social tenants being informed. Such are the enemies of
aspiration. The Right to Buy improves social mobility and helps build mixed communities.
As well as increasing home ownership and supporting new build construction (from replacement
affordable homes), it gives something back to families who have worked hard, paid
their rent and played by the rules. It allows buyers to do up their home, change their
front door, improve their garden – without getting permission from the council. It
gives people a sense of pride and ownership not just in their home, but in their street
and neighbourhood.</p><p>Total national spending was £0 in 2010-11, £17,728 in 2011-12,
£1.4 million in 2012-13 and £1.0 million in 2013-14. To place our information campaigns
in context, DCLG has cut spending on marketing and advertising from £9.9 million in
2009-10 to £2.0 million in 2013-14.</p><p>The rt. hon. Member is a former Minister
in this Department, so will be well acquainted with communications activity under
the last Labour Government, such as departmental spending of:</p><p> </p><ul><li>£1.1
million a year on external public relations, despite having 103 in-house communications
officers;</li><li>£15,000 on plugging the “Sustainable Communities summit” that was
subsequently cancelled;</li><li>£1 million on marketing and public relations for eco-towns,
despite the fact not a single house was ever built;</li><li>£3,520 on re-naming Her
Majesty's Chief Inspector of Fire Services to the Chief Fire and Rescue Adviser, during
one of New Labour’s republican phases of purging public references to the Monarchy;</li><li>£38,200
on sock puppet lobbyists, LLM Communications, astro-turfing friends for the friendless
Regional Spatial Strategies;</li><li>£1,371 on re-branding of John Prescott’s ‘Office
of the Deputy Prime Minister’ to the cut-price and pointless ‘Deputy Prime Minister's
Office’;</li><li>£3,830 on the subsequent logo for the new Department for Communities
and Local Government, followed by burning a further £24,765 on dropping the “D” and
renaming it “Communities and Local Government”, despite being neither, in a futile
attempt to sound achingly trendy.</li></ul><p>We run a tighter ship. Right to Buy
and the Fire Kills campaign are now the two primary campaigns we run, and both have
a clear public benefit, in strong contrast to the culture of spin and excess in the
spendthrift Labour years.</p>
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