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<p>The Advertising Standards Authority is an independent body. The Government works
closely with them across a wide range of areas, including gambling advertising.</p><p>
</p><p>All gambling advertising, wherever it appears, is subject to strict controls
on content and placement. Adverts must never be targeted at children or vulnerable
people. The Advertising Standards Authority independently administers these standards
through the Committee of Advertising Practice (CAP) which covers online and non-broadcast
spaces and the Broadcast Committee of Advertising Practice (BCAP) for TV. If an advert
for gambling holds particular appeal to children and is freely accessible then it
will break the rules.</p><p>The Committees of Advertising Practice (CAP) recently
concluded a consultation on proposals to amend their advertising codes to further
limit the potential for gambling adverts to appeal to children. The broadcast advertising
codes make clear that adverts for commercial gambling must not be shown during or
adjacent to television programmes directed at or likely to appeal particularly to
children.</p><p>The Industry Code for Socially Responsible Gambling Advertising also
prohibits gambling advertising on television before 9pm, except for adverts promoting
bingo or lotteries, and sports betting in limited circumstances (not immediately around
or during live sport).</p><p> </p>
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