|
answer text |
<p>The central marketing campaign implemented by UKTI over the last year to drive
new exporters; Exporting is GREAT, covers the whole of the United Kingdom. As the
budget is centrally held and the paid-for marketing activity is centrally procured
through a media buying agency it is not possible to detail the breakdown of the budget
by region or nation.</p><p> </p><p>The Exporting is GREAT campaign includes multi-channel
promotional activity, outreach engagement across England, Scotland, Wales and Northern
Ireland, supported by PR activity to maximise awareness, interest and engagement.
A list of the paid-for activity to support this programme is detailed within this
response.</p><p> </p><p><strong>November 2015 Launch: </strong></p><p><strong> </strong></p><p><strong>TV,
Digital / Social, Search, National Press</strong> <strong>–</strong> Full National
programme targeting first time exporters across the whole UK, including devolved nations</p><p><strong>
</strong></p><p><strong>Radio </strong>– national and specific regional coverage through
the Bauer and Global networks.</p><p> </p><p>The regional media was achieved through
a mix of Bauer (City 1, City 2 and City 3, Magic , Kiss and more) and Global (LBC,
Capital, Heart and Smooth Networks and more) local radio stations across the UK. At
the bottom of this outline is a comprehensive list of all the stations that are part
of these networks.</p><p><strong> </strong></p><p><strong>Outdoor advertising</strong>
- 689 digital poster sites across key urban metropolitan areas in England, Wales,
Scotland and NI.</p><p> </p><p>This includes including large format roadside commuter
screens, premium sites in urban centres and sites screens in shopping centres. Examples
of premium sites include: the Manchester Digital Bridge, Five Way Island Birmingham,
Bristol Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds
Northern Light, Liverpool Media Wall, Manchester Printworks and in NI Castle Court
Shopping Centre and Victoria Street Shopping Centre.</p><p> </p><p><strong>Feb – March
2016: </strong></p><p><strong> </strong></p><p><strong>TV, Digital / Social, Search
–</strong> Full National targeting first time exporters across the whole UK, including
devolved nations</p><p><strong> </strong></p><p><strong>Radio </strong>– national
and specific regional coverage through the Bauer and Global networks.</p><p> </p><p>The
regional media was achieved through a mix of Bauer (City 1, City 2 and City 3, Magic
, Kiss and more) and Global (LBC, Capital, Heart and Smooth Networks and more) local
radio stations across the UK.</p><p> </p><p><strong>Radio Detail (Launch and Feb-March
campaign)</strong></p><p><strong> </strong></p><p>Bauer City 1</p><p>CFM (Cumbria
and South West Scotland)</p><p>Clyde 1 (Glasgow and the West of Scotland)</p><p>Forth
1 (Edinburgh, the Lothians and Fife)</p><p>Hallam FM (South Yorkshire and the North
Midlands)</p><p>Key 103 (Greater Manchester)</p><p>Metro Radio (Tyne and Wear and
Northumberland)</p><p>MFR (Scottish Highlands, Moray and Orkney)</p><p>Northsound
1 (Aberdeen and Aberdeenshire)</p><p>Radio Aire (Leeds and West Yorkshire)</p><p>Radio
Borders (Scottish Borders and North Northumberland)</p><p>Radio City (Merseyside,
Cheshire and North Wales)</p><p>Rock FM (Lancashire)</p><p>Tay FM (Tayside)</p><p>TFM
(Tees Valley, County Durham and North Yorkshire)</p><p>Viking FM (East Yorkshire and
North Lincolnshire)</p><p>West FM (Ayrshire)</p><p> </p><p>Bauer City 2</p><p>Clyde
2 (Glasgow and the West of Scotland)</p><p>Forth 2 (Edinburgh, the Lothians and Fife)</p><p>Hallam
2 (South Yorkshire and the North Midlands)</p><p>Key 2 (Greater Manchester)</p><p>Metro
2 Radio (Tyne and Wear and Northumberland)</p><p>MFR 2 (Scottish Highlands, Moray
and Orkney)</p><p>Northsound 2 (Aberdeen and Aberdeenshire)</p><p>Radio Aire 2 (Leeds
and West Yorkshire)</p><p>Radio City 2 (Merseyside, Cheshire and North Wales)</p><p>Rock
FM 2 (Lancashire)</p><p>Tay 2 (Tayside)</p><p>TFM 2 (Tees Valley, County Durham and
North Yorkshire)</p><p>Viking 2 (East Yorkshire and North Lincolnshire)</p><p>West
Sound (Ayrshire)</p><p>West Sound (Dumfries and Galloway)</p><p> </p><p>Bauer City
3</p><p> </p><p>Clyde 3 (Glasgow and the West of Scotland)</p><p>Forth 3 (Edinburgh,
the Lothians and Fife)</p><p>Hallam 3 (South Yorkshire and the North Midlands)</p><p>Key
3 (Greater Manchester)</p><p>Metro 3 Radio (Tyne and Wear and Northumberland)</p><p>MFR
3 (Scottish Highlands, Moray and Orkney)</p><p>Radio Aire 3 (Leeds and West Yorkshire)</p><p>Radio
City 3 (Merseyside, Cheshire and North Wales)</p><p>Rock FM 3 (Lancashire)</p><p>Tay
3 (Tayside)</p><p>The Hits (UK-wide on Freeview and online)</p><p>TFM 3 (Tees Valley,
County Durham and North Yorkshire)</p><p>Viking 3 (East Yorkshire and Northern Lincolnshire)</p><p>
</p><p>Capital</p><p> </p><p>95.8 Capital FM London</p><p>105-106 Capital FM Scotland
(Glasgow, Edinburgh)*</p><p>105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland,
Durham, Middlesbrough)</p><p>105 Capital FM Yorkshire (Leeds, Sheffield, Kingston
Upon Hull)</p><p>102 Capital FM Manchester</p><p>96-106 Capital FM East Midlands (Derby,
Leicester, Nottingham)</p><p>102.2 Capital FM Birmingham</p><p>97.4/103.2 Capital
FM South Wales (Cardiff, Newport, The Valleys)*</p><p>103.2 Capital FM South Coast
(Southampton, Portsmouth, Isle of Wight)</p><p>95-106 Capital North West &Wales
(Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)</p><p>107.6
Capital Liverpool</p><p> </p><p>Heart</p><p> </p><p>Heart London</p><p>Heart West
Midlands</p><p>Heart Watford & Hemel</p><p>Heart Four Counties</p><p>Heart Cambridgeshire</p><p>Heart
Essex</p><p>Heart East Anglia</p><p>Heart Kent</p><p>Heart Sussex</p><p>Heart Solent</p><p>Heart
Thames Valley</p><p>Heart Wiltshire</p><p>Heart South West</p><p>Heart Bristol &
Somerset</p><p>Heart Cornwall</p><p>Heart Gloucestershire</p><p>Heart North Wales</p><p>Heart
Scotland</p><p>Heart North West</p><p>Heart North East</p><p>Heart South Wales</p><p>Heart
Yorkshire</p><p> </p><p>Smooth</p><p> </p><p>Smooth Radio North West (Liverpool, Manchester,
Preston)</p><p>Smooth Radio London</p><p>Smooth Radio North East (Newcastle, Sunderland,
Middlesborough)</p><p>Smooth Radio West Midlands (Birmingham, Wolverhampton, Coventry)</p><p>Smooth
Radio East Midlands (Derby, Nottingham, Leicester)</p><p>Smooth Radio Glasgow</p><p>
</p><p>Magic</p><p> </p><p>North East</p><p>Newcastle Magic 1152</p><p>Stockton-on-Tees
Magic 1170</p><p>North West</p><p>Liverpool Magic 1548</p><p>Greater Manchester</p><p>Piccadilly
Magic 1152</p><p>Preston Magic 999</p><p>Yorkshire</p><p>Hull Magic 1161</p><p>Leeds
Magic 828</p><p>Sheffield Magic AM</p><p>London</p><p>London Magic 105.4</p><p><strong>
</strong></p><p><strong>Outdoor (Launch campaign) Detail</strong></p><p><strong> </strong></p><p>Primesight
Large Format Digital 48 Sheets</p><p> </p><p>Court Shopping Centre, Victoria Street
Shopping Centre, London, Barnet, Brent, Croydon, Enfield, Greenwich, Hammersmith,
Chelsea, Tower Hamlets, Wandsworth, Manchester, Liverpool, Sheffield, Newcastle, Birmingham,
Bradford, Leeds, Glasgow, Portsmouth, Cardiff, Glasgow, Edinburgh</p><p> </p><p>Ocean
Outdoor</p><p> </p><p>Manchester Digital Bridge, Five Way Island Birmingham, Bristol
Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds Northern
Light, Liverpool Media Wall, Manchester Printworks</p><p> </p><p>Adshel Live Towns</p><p>
</p><p>Birmingham</p><p>Bristol</p><p>Cardiff</p><p>Cheltenham</p><p>Exeter</p><p>Gloucester</p><p>Ipswich</p><p>Leeds</p><p>Liverpool</p><p>Middlesbrough</p><p>Newcastle
Upon Tyne</p><p>Norwich</p><p>Oxford</p><p>Southampton</p><p>Swansea</p><p>Kens &
Chelsea - London</p><p>Aberdeen</p><p>Bournemouth</p><p>Dundee</p><p>Glasgow</p><p>Thamesdown</p><p>Kirklees</p><p>Sefton</p><p>Wirral</p><p>
</p><p><strong>Shopping Centres:</strong></p><p><strong> </strong></p><p>Metro Centre
Gateshead</p><p>Bluewater Greenhithe, Kent</p><p>Meadowhall Sheffield</p><p>Lakeside
Grays, London</p><p>The Manchester Arndale Manchester</p><p>High Cross Shopping Centre
Leicester</p><p>Queensgate Shopping Centre Peterbrough</p><p>The Luton Arndale Luton</p><p>Braehead
Glasgow</p><p>Golden Square Warrington</p><p>Telford Centre Telford</p><p>Festival
Place Basingstoke</p>
|
|