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<p>Restrictions on the advertising and volume price promotions, such as buy-one-get-one
free or three for £2 offers, for less healthy foods will come into force on 1 October
2025. The advertising legislation will lead to the introduction of a 9:00pm television
watershed and restrict paid-for advertising of less healthy products online, United
Kingdom wide.</p><p> </p><p>Impact assessments already published for these measures
show that the volume price promotions restrictions are expected to accrue health benefits
of £2 billion, and National Health Service savings of £180 million over 25 years.
The advertising restrictions are expected to deliver health benefits of £2 billion,
and NHS savings of £50 million over the next 100 years.</p><p> </p><p>Voluntary guidelines
to reduce levels of sugar and salt in, and improve the labelling of, commercial baby
food and drink aimed at those aged up to 36 months old, are currently being finalised
and will be published in the spring.</p><p> </p><p>Businesses are being given until
the end of 2025 to deliver the sugar and calorie reduction targets through the voluntary
reformulation programme. These targets were due to be delivered earlier than this,
but businesses have been given additional time because of the impacts of the COVID-19
pandemic on the food system. The Government will continue to monitor this area, but
will explore other levers if progress is not made. Through the sugar reduction workstream
of the overarching reformulation programme, between 2015 and 2020 reductions in sugar
levels were delivered in breakfast cereals, yogurts, and pre-packed flavoured milk
based drinks of 14.9%, 13.5%, and 29.7%, respectively.</p><p> </p><p>Discussions are
also underway to establish a Food Data Transparency Partnership (FDTP). This is a
multi-year partnership between the Government, industry, and civil society to improve
access to, and the availability of, data to build consistent reporting requirements
for businesses on key health and sustainability objectives.</p>
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