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227106

	registered interest
	date	12/03/2015
	answering body	Department for Culture Media and Sport
	answering dept id	10
	answering dept short name	Culture, Media and Sport
	answering dept sort name	Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Culture, Media and Sport, how much his Department has spent on promoting or advertising (a) fibre optic and (b) satellite broadband to the public in each of the last three years.
	tabling member constituency	Windsor
	tabling member printed	Adam Afriyie
	uin	227476
	answer	answer is ministerial correction date of answer 19/03/2015 answer text <p>The Department has run a national awareness campaign to promote superfast broadband in the financial year 2014-15 only. The campaign ran from December 2014 to March 2015 and did not differentiate between fibre optic and satellite. A total cost of £8 million has been set aside for this campaign to include the media buying costs (e.g. the airtime for TV/press adverts) as well as production costs for adverts (TV/radio/digital/out of home), social media activity and a toolkit of materials for local authorities.</p><p> </p><p> </p><p>In addition, as part of the Government’s Business is GREAT campaign we have spent £1.667<strong> </strong>million<strong> </strong>on advertising aimed at small businesses to encourage them to take up a grant for superfast broadband connection for their businesses with a supplier of their choice. This campaign ran September - December 2014 and comprised media buying costs (out of home posters, local press advertisements and radio airtime) and production costs (e.g. photography, fees, printing).</p> answering member constituency Wantage answering member printed Mr Edward Vaizey question first answered 19/03/2015 16:06:13 answering member 1580 label Biography information for Lord Vaizey of Didcot
	tabling member	1586 label Biography information for Adam Afriyie

995595

	registered interest
	date	26/10/2018
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the sub-section of his Department's Digital Strategy on better regulation, published on 1 March 2017, what progress his Department has made on ensuring that advertising for broadband accurately describes the technology it uses.
	tabling member constituency	Ceredigion
	tabling member printed	Ben Lake
	uin	184434
	answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184435 184436 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
	tabling member	4630 label Biography information for Ben Lake

995596

	registered interest
	date	26/10/2018
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential merits of introducing a traffic light system in broadband advertising to present clear and accurate information on what material is used at each stage of connection.
	tabling member constituency	Ceredigion
	tabling member printed	Ben Lake
	uin	184435
	answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184434 184436 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
	tabling member	4630 label Biography information for Ben Lake

995597

	registered interest
	date	26/10/2018
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the Answer of 10 September 2018 to Question 167873 on broadband: advertising, what assessment he has made of whether customers receive clear, concise and accurate information in order to make an informed choice about full-fibre broadband.
	tabling member constituency	Ceredigion
	tabling member printed	Ben Lake
	uin	184436
	answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184434 184435 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
	tabling member	4630 label Biography information for Ben Lake

713417

	registered interest
	date	23/03/2017
	answering body	Department for Culture, Media and Sport
	answering dept id	10
	answering dept short name	Culture, Media and Sport
	answering dept sort name	Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Culture, Media and Sport, how much she has spent on each advertising platform by the Go Superfast advertising campaign.
	tabling member constituency	Sheffield, Heeley
	tabling member printed	Louise Haigh
	uin	69037
	answer	answer is ministerial correction date of answer 26/04/2017 answer text <p>A breakdown of media spend by advertising platform for the Go Superfast campaign is as below:</p><p> </p><p>Television £2,398,000</p><p>Video on Demand £284,000</p><p>Out of Home (posters) £2,000,000</p><p>Press (national and regional) £828,000</p><p>Radio £300,000</p><p>Digital £928,000</p><p> </p><p>In addition, the Department spent £987,620.34 on production costs.</p><p> </p> answering member constituency West Suffolk answering member printed Matt Hancock question first answered 26/04/2017 09:14:36 answering member 4070 label Biography information for Matt Hancock
	tabling member	4473 label Biography information for Louise Haigh

713429

	registered interest
	date	23/03/2017
	answering body	Department for Culture, Media and Sport
	answering dept id	10
	answering dept short name	Culture, Media and Sport
	answering dept sort name	Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Culture, Media and Sport, how much her Department spent on the Go Superfast advertising campaign in (a) 2014 and (b) 2015.
	tabling member constituency	Sheffield, Heeley
	tabling member printed	Louise Haigh
	uin	69029
	answer	answer is ministerial correction date of answer 26/04/2017 answer text <p>The Department spent a) £4,287,620.34 on the Go Superfast advertising campaign in 2014 and b) £3,438,000 in 2015. The campaign increased public awareness of, and interest in, superfast broadband in order to drive take up across the UK.</p> answering member constituency West Suffolk answering member printed Matt Hancock question first answered 26/04/2017 09:11:22 answering member 4070 label Biography information for Matt Hancock
	tabling member	4473 label Biography information for Louise Haigh

713434

	registered interest
	date	23/03/2017
	answering body	Department for Culture, Media and Sport
	answering dept id	10
	answering dept short name	Culture, Media and Sport
	answering dept sort name	Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Culture, Media and Sport, how much the Government spent on advertising for its Go Superfast campaign by (a) the smallest available geographic area, (b) city and (c) region.
	tabling member constituency	Sheffield, Heeley
	tabling member printed	Louise Haigh
	uin	69014
	answer	answer is ministerial correction date of answer 26/04/2017 answer text <p>It is not possible to get a regional split for all media spend as the campaign was bought on a national basis.</p> answering member constituency West Suffolk answering member printed Matt Hancock question first answered 26/04/2017 09:12:39 answering member 4070 label Biography information for Matt Hancock
	tabling member	4473 label Biography information for Louise Haigh

1050128

	registered interest
	date	28/01/2019
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of 15 November 2018, Official Report column 545, whether it is his policy that the use of the term fibre in the advertising of part-copper broadband represents misleading advertising.
	tabling member constituency	Aberdeen South
	tabling member printed	Ross Thomson
	uin	213437
	answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213438 213439 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
	tabling member	4599 label Biography information for Ross Thomson

1050129

	registered interest
	date	28/01/2019
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of 15 November 2018, Official Report column 545, what steps he is taking to tackle the misleading advertising of fibre broadband.
	tabling member constituency	Aberdeen South
	tabling member printed	Ross Thomson
	uin	213438
	answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213437 213439 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
	tabling member	4599 label Biography information for Ross Thomson

1050130

	registered interest
	date	28/01/2019
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Broadband: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of Thursday 15 November 2018, Official Report column 545, whether he plans to include proposals to tackle the misleading advertising of fibre broadband in his forthcoming Statement of Strategic Priorities to Ofcom.
	tabling member constituency	Aberdeen South
	tabling member printed	Ross Thomson
	uin	213439
	answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213437 213438 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
	tabling member	4599 label Biography information for Ross Thomson