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44312
registered interest false more like this
date less than 2014-03-20more like thismore than 2014-03-20
answering body
Ministry of Defence more like this
answering dept id 11 more like this
answering dept short name Defence more like this
answering dept sort name Defence more like this
house id 1 more like this
legislature
25259
pref label House of Commons more like this
question text To ask the Secretary of State for Defence, how much the More Than Meets The Eye recruitment campaign has cost; and if he will place in the Library copies of the written brief for the campaign and any evaluation that has been made so far. more like this
tabling member constituency Belfast East more like this
tabling member printed
Naomi Long more like this
uin 192998 more like this
answer
answer
is ministerial correction false more like this
date of answer less than 2014-04-03more like thismore than 2014-04-03
answer text <p>The date and approximate cost of each campaign specified is shown in the following table:</p><p> </p><table><tbody><tr><td><p><strong>Campaign</strong></p></td><td><p><strong>Date</strong></p></td><td><p><strong>Focus</strong></p></td><td><p><strong>Costs</strong></p><p><strong>£ million</strong></p></td></tr><tr><td><p>More Than Meets The Eye</p></td><td><p>January - March 2014</p></td><td><p>Regular/Reserve</p></td><td><p>£2.7</p></td></tr><tr><td><p>Step Up</p></td><td><p>May - September 2013</p></td><td><p>Regular</p></td><td><p>£1.8</p></td></tr><tr><td><p>Start Thinking Soldier</p></td><td><p>April - September 2009</p></td><td><p>Regular</p></td><td><p>£4.6</p></td></tr></tbody></table><p> </p><p>The evaluation work for the More Than Meets The Eye campaign is expected to report in May. The figure quoted reflects the media costs of the campaign, and includes approximately £1.2 million from the existing contracted budget. I have placed a copy of the marketing brief and analysis of results for the Step Up campaign in the Library of the House. The Start Thinking Soldier campaign took place four years before the current partnering arrangement between the Army and Capita started. Although formal evaluation is no longer held for Start Thinking Soldier, I have placed the marketing brief for the television advertising in the Library of the House.</p><p> </p><p>The Army is always recruiting, as it requires a constant flow of personnel to enter as privates and officer cadets, and then to gain the knowledge and experience to be promoted through the ranks. Consequently, it will always need to run recruitment campaigns. Army recruiting will continue to be supported by targeted campaigns, designed to highlight the variety of skills and trades available in both the Regular and Reserve forces.</p>
answering member constituency Broxtowe remove filter
answering member printed Anna Soubry more like this
attachment
1
file name 131023 Army January 2014 Campaign MTMTE Brief v3.doc remove filter
title Army Recruiting Campaign more like this
2
file name 20140324-Step Up campaign.docx more like this
title Army Step up Campaign more like this
3
file name Campaign Brief - Start Thinking Soldier 10 Second Support.doc more like this
title Start thinking Soldier Campaign more like this
question first answered
less than 2014-04-03T12:00:00.00Zmore like thismore than 2014-04-03T12:00:00.00Z
answering member
3938
label Biography information for Anna Soubry more like this
tabling member
3920
label Biography information for Naomi Long more like this