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<p>The Home Office has a duty to inform citizens and businesses about how leaving
the EU might affect them, and to advise on the steps they may need to take to prepare
for EU Exit.</p><p><br>Alongside business as usual operational communications, HM
Passport Office (HMPO), working with Home Office, is part of the Cabinet Office-led
Public Information Campaign to help achieve this. This includes campaign activity
focused on passport renewal and EU citizens’ rights. This campaign includes print,
out of home and TV advertising.</p><p><br>On 8th January 2019 a separate passport
marketing campaign launched as part of the wider cross-government EU Exit Public Information
Campaign. The passport-specific activity, via social media and digital advertising,
encourages customers who are planning to travel to Europe post-EU Exit to check the
validity of their passport using the online checker. To date 2.3 million users have
checked their passport validity.</p><p><br>To support this marketing activity, HMPO
has been working with other government departments and stakeholders from across the
travel industry, asking them to share messages on their own customer channels. This
work included the distribution of a toolkit including promotional materials in October
2018.</p>
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