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<p><strong><em> </em></strong></p><p>Cabinet Office is working with the Home Office
and the police to explore the types of emergency where a national mobile alerting
system can add value, beyond the mobile alerting schemes already in place in the UK.
In order to inform any technical solution, these emergency scenarios will be explored
in depth to establish where and when in the evolution of an incident a mobile alerting
scheme offers the best opportunity to reduce harm to citizens.</p><p>Once we have
fully assessed the need for an alerting scheme further work would be undertaken including
exploring how situational awareness might be obtained, thresholds for activation and
how the content of alert messages stands the best chance of eliciting helpful behaviours
from the recipients. This is not without complexity since in terrorist-related incidents
the protagonists will also receive the same message.</p><p> </p><p>Additionally, a
scheme used for major incidents stands the chance of being used infrequently. To ensure
effectiveness, there will be a need for a carefully managed media campaigns.</p>
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